How Attribution Breaks in Multi-Channel Ecommerce (and What to Do About It)
In modern ecommerce, customers rarely convert after seeing just one ad. They move across Google search, social media ads, email campaigns, influencer content, retargeting ads, and sometimes even direct visits before purchasing. This multi-touch journey is powerful for growth—but it also creates one of the biggest challenges in digital marketing today: broken ecommerce attribution. For […]